Mpact Webinar
The Power of Place
Mar 28, 2023 01:00 PM Central Time (US and Canada) AICP CM 1.5
Close your eyes and visualize one of your favorite places. What emotion(s) does the space evoke — security, ambition, delight, calm or creativity? Can you identify what about the space evokes that feeling — lighting, color, art or something else?
Places have the power to influence our emotions as well as our actions. Place branding is an approach more transit agencies are adding to their tool kits to achieve results without (or in addition to) major infrastructure or service changes. Place branding can create identifiable places that not only bring transit systems to life but also make diverse riders feel safe and welcome in different environments.
Explore a variety of place branding measures and the role place branding plays in connecting riders to surrounding communities. Get tips for conducting research and engagement so that these interventions are relevant, meaningful and inclusive for your community.
Speakers
- Vedran Dzebic, Head of Research & Development, Entro Communications, Inc., Toronto, ON
- Katherine Dirga, Director of Art in Transit, Metropolitan Atlanta Rapid Transit Authority (MARTA), Atlanta, GA
- Fiona Lyon, Design Manager, TOD, TriMet, Portland, OR
- Moderator: Larissa Ulcar, Associate, DIALOG, Edmonton, AB
Photo in webinar graphic courtesy Sound Transit.Â
Resources and Links
Featured Speakers
Katherine Dirga
Director of Art in Transit, Metropolitan Atlanta Rapid Transit Authority (MARTA), Atlanta, GA
Fiona Lyon
Design Manager, Transit-Oriented Development, TriMet, Portland, OR
Vedran Dzebic
Head of Research & Development, Entro Communications, Inc., Toronto, ON
