Creative Fare Policies

Transit agencies, bolstered by federal funding during the pandemic, are facing drastic fiscal shortfalls as special allocations go away and ridership lags. Without substantial and sustained funding, agencies risk service cuts, fare increases and deferred maintenance. To help avert the worst of these scenarios, agencies are tapping into their creative side, developing initiatives to increase ridership. Through innovative programs, they’re engaging with employers, institutions, schools and residents. New pass programs and partnerships are opening conduits for getting transit passes into the community in new ways, opening doors for new cohorts of riders. Find out how these programs are being managed. Take home some of this inventive energy and practical ideas for transit ridership recovery.

Moderator: Gabrielle Pristera, Senior Sales Development Specialist, Southeastern Pennsylvania Transportation Authority (SEPTA), Philadelphia, PA
Ryan Reeves, Principal Planner, San Francisco Bay Area Rapid Transit District (BART), San Francisco, CA
Lilly Shoup, AICP, Managing Director, Transportation Policy and Partnerships, Rebel, Los Angeles, CA
Ruth Miller, MCP, Director of Product Partnerships, jawnt, Boston, MA
Terence Lee, Associate Program Coordinator, Funding Policy and Programs, Metropolitan Transportation Commission (MTC), San Francisco, CA
Nicola Mammes, Program Director, Zero Fare, City of Philadelphia, PA