Using Human Behavior to Inform Transit Decisions

In the design process, we’ve all certainly used input from staff, stakeholders and the public. But what important insights are people leaving out? How are users actually navigating spaces and systems? And what information can we glean from their conscious and unconscious choices? Learn about some uncommon ways that your colleagues are answering these questions. Become more familiar with the elements of a human-centered design approach and how it interfaces with engineering and community engagement. This approach seeks to overcome typical obstacles to realize the full potential of the transit system, whether bus, BRT or rail: to connect people to each other, enhance local natural ecosystems and restore an increasingly disconnected public realm.

Moderator: Christine Mondor, Principal, evolveEA, Pittsburgh, PA
Anna Muessig, Cities Team Director, Gehl Architects, New York, NY
Ren Yee, Head of Innovation Strategy & Forecast, UNStudio, Amsterdam, NE
David Thomson, Vice President, Strategy, BEworks, Toronto, ON